Despite its relatively short 66 year existence, Israel has earned many nicknames. The Holy Land, The Land of Milk and Honey, Izzy and the most recent one- Start-up Nation. With over 5,000 startups, the third highest rate of entrepreneurship in the world and the third highest amount of companies on the NASDAQ, the New Jersey-size country of Israel is a force to be reckoned with. There’s even a place in Israel called Silicon Wadi! According to Saul Singer, the co-author of Start-Up Nation, the Israeli people’s immigrant “nothing-to-lose” mentality was a huge factor in the success of Israeli start-ups.
The Israeli fashion industry is also getting a piece of the startup pie (or baklava in this case). Tomorrow, from 7-11pm (Israel time) there will be an amazing event in Tel Aviv on Rothschild Boulevard called FashTech. 10 fashion technology startups will be at the event and it will be open to the public! This means you will be able to test the products and participate in fun and informative interactive activities such as styling. (Now everyone can be Rachel Zoe for a day!). Music and drinks will be in abundance as well as something no fashion event can be complete without- a catwalk! Models will be strutting down the runway showcasing Israeli designs.
Here are the fashionable 10 that will be there tomorrow:
How many times have you ordered clothes online, waited (not so patiently) for them to get to you, nearly trampled the poor FedEx guy when he dropped it off at your front door, only to find out that what you bought doesn't fit! With Fitterli, that will no longer be a problem! You can virtualy try on clothes BEFORE you order them!
When traveling to a new city, obviously you want to see the famous landmarks and museums and all of that, but if you are a fashion psycho like me, you also MUST shop. I'm not talking about touristy gift shops, I'm talking about shopping like a native. This is where Citymize comes in. After pinpointing your location, this app tells you where the sickest stores AND sales can be found! Can I get a Hallelujah?!
Everyone loves clothes but not everyone loves (or has the time) to scour the internet for those perfect pointy crushed velvet smoking slippers, (or, you know, whatever you might be into). In steps Donde to save the day! They do all of the searching for you, so all you have to do is find the perfect occasion to parade your new duds.
Never pay full price again! Shoptagr let's you track the clothes you love and it notifys you when they go on sale! This is the end of an expensive era.
SecondSkin, a company founded by Elinor Rozental provides original digitally printed textiles. She graduated from the prestigous Shenkar College, so you know she is the real deal.
Doogma (the Hebrew word for "example") is a company that allows for a high level of customization for whatever it is you want to sell.
Wishi let's you style yourself and your friends from online retailers as well as your own personal closet. If your dream is to be the next Racehl Zoe, then look no further!
Similar to Fitterli, Zeekit lets you try new looks using your own photo. Now the age old question, "Does this make me look fat?" can actually be TRUTHFULLY answered.
Get intimate with this new lingerie line from Inbar Carmel
Ain't nobody fresher than my clique, clique clique. MyClique brings the social back to shopping. Get your friends' opinions if you are not sure whether to buy that cropped blue fur coat or not...
If you are planning to be in Israel, don't forget to RSVP here for this event!